Your sign-up process is not well ordered
I found the sequence of steps you require before purchase to be confusing and not well structured. First, I was asked to provide a lot of information before I even saw a detailed description of the software features. Then the invoicing details came before I fully understood the billing cycles, which seemed backwards to me. The onboarding flow also felt fragmented: training material was dispatched before I completed sign-up, which led to some uncertainty about what was applicable. If the flow was properly laid out from the start, customers would probably feel more confident. As it stands, it felt like jumping between tasks without clear guidance. The UI could be improved to guide people through the entire process in a sensible order. While I can appreciate the complexity of the software offerings, the way you handle these steps has left me frustrated and less willing to proceed further.