Waiting and repetition spoiled the pre-purchase experience, but invoicing was smooth
I felt that the pre-purchase communication had too much waiting and repetitive explanations. You should really streamline how you present the software features so that potential customers don't get frustrated. Every time I called for clarifications, I was made to repeat my requirements and questions, which slowed down my decision making. On the positive side, the sign-up process was quick and the invoice came promptly, and payment was handled smoothly. If you improve how you manage sales queries and reduce the repeated back and forth, I think more people will find the process pleasant and efficient.