Too much time taken to understand your explanations
You need to realize that the clarity in your sales and pre-purchase information was lacking. The explanations about what the software and training include weren't straightforward. I spent a lot of time trying to figure out what exactly I was signing up for before making any decision. You could have made it simpler by breaking down features and payment steps more clearly. The sign-up process itself wasn't very transparent from the start either, which added to my confusion. I'd say the only thing you did okay was keep the invoicing consistent, but the rest really dragged out my decision time unnecessarily.